Realme is a Chinese consumer electronics company that was founded in 2018 as a sub-brand of Oppo. It started by Sky Li, a former Oppo executive, who wanted to create an independent brand focused on providing feature-rich smartphones at affordable prices.
Realme launched its first phone, the Realme 1, in India in 2018 and quickly gained success, becoming the fastest-growing 5G smartphone brand by 2021. Realme has since expanded globally to over 27 markets and diversified its product line to include tablets, laptops, TVs, audio devices, and smart home appliances.
A key part of Realme’s marketing strategy is leveraging online communities and users to promote its products. Some notable innovations by Realme include India’s first 64MP camera phone and fastest charging smartphone. Overall, Realme has managed to establish itself as a major player in the budget and mid-range consumer tech market in just a few years, thanks to its combination of feature-rich products and competitive pricing.
